Here to share my lighting experts experience from lighting factory production to sourcing. I served more than 100 different small or big customers.
In every project, the input from lighting experts was crucial to our success.
My career has been a tapestry woven with lighting, innovation, and relentless entrepreneurial spirit. It’s a story that began nearly two decades ago, not just as a job, but as a calling to illuminate the world, one project at a time.
My path has been defined by a deep-seated passion for the lighting and international trade industries. This is the journey of an entrepreneur, a leader, and a dedicated professional who believes that true business is built on a foundation of trust, quality, and a commitment to excellence.
My path has been defined by a deep-seated passion for the lighting and international trade industries, and a drive to turn ambitious visions into tangible successes. This is the journey of an entrepreneur, a leader, and a dedicated professional who believes that true business is built on a foundation of trust, quality, and a commitment to excellence.
As I reflect on my journey, I often think of the lighting experts I’ve collaborated with, who have played a crucial role in my success.
The Foundation: Building a Legacy at HUA CAI International Lighting
With insights from industry leading lighting experts, we were able to navigate challenges effectively.
It was essential to engage with lighting experts to ensure our strategies were aligned with market needs.
The success we achieved was greatly influenced by the perspectives of various lighting experts.
My story in the lighting world began at a pivotal moment, as a founding member of HUA CAI International Lighting. The company was a blank canvas, full of potential but without a clear path forward. I was not just an employee; I was an architect of its early success. The challenge was immense: to break through a crowded market and establish a new name in an industry where reputation is everything.
Following their advice helped us establish our reputation as trusted lighting experts.
Connecting with lighting experts allowed us to refine our product offerings significantly.
I embraced this challenge with an unwavering focus. My role was not confined to a single department; I was a builder, a strategist, and a hands-on leader.
I took the lead in shaping our market strategy, cultivating key client relationships, and assembling a team of passionate individuals who shared my vision. We navigated the complexities of product development and supply chain management with a singular goal: to deliver exceptional quality that would speak for itself.
The knowledge gained from collaborating with lighting experts was invaluable.
We often turned to lighting experts for guidance on market trends and consumer preferences.
Through countless late nights and a tireless dedication to our craft, we began to see the fruits of our labor. We secured our first major contracts, won the trust of our clients, and steadily grew our presence.
The moment we achieved our first 10-million-yuan sales milestone was more than just a number; it was a testament to our collective hard work and a validation of our business model. This achievement not only solidified HUA CAI’s position in the industry but also taught me the invaluable lessons of leadership, resilience, and the power of a strong team.
It was here that the seeds of my entrepreneurial journey were sown.
My success is intertwined with the insights of lighting experts who shared their wisdom.
The Entrepreneurial Chapter: Forging My Own Path
With the experience and confidence gained from my time at HUA CAI, I felt the compelling need to build something of my own. I saw a gap in the market—a need for bespoke, high-quality LED products that could be tailored to international clients. This vision led to a new, thrilling chapter in my career.
SEVEN COLORS LIGHTING CO.,LTD & RUI CAI Lighting Factory
In 2010, I took the leap and launched two ventures simultaneously: SEVEN COLORS LIGHTING CO.,LTD and RUI CAI Lighting Factory.
This dual approach was strategic; it allowed me to control both the manufacturing and the sales process, ensuring that every product met my exacting standards. The initial days were a trial by fire, and building a business from the ground up required a deep well of perseverance.
We started from scratch, building a small, dedicated team and focusing on developing innovative LED products that were both energy-efficient and aesthetically pleasing.
I personally spearheaded the market expansion, traveling internationally to meet potential clients, understand their needs, and showcase the quality of our proprietary products. My persistence paid off.
We secured our first international clients, and the positive feedback began to pour in. Word of mouth and a reputation for reliability fueled our growth.
Within a few years, we had successfully broken through from zero to 5 million in annual sales, with our products reaching over 20 countries worldwide. This success was a powerful affirmation of my vision and a testament to the hard work of our small but mighty team.
A New Frontier: The One-Stop Solution
By 2017, I had gained a comprehensive understanding of the international trade landscape. I recognized that many clients needed more than just a product; they needed a trusted partner to navigate the complexities of the global supply chain. This insight led to the founding of Maxtop Tech Co.,LTD.
Maxtop Tech was built on the principle of providing a one-stop supply chain solution—a seamless and transparent service that would alleviate the logistical burdens for our international clients. My goal was to be the bridge between global demand and high-quality Chinese manufacturing. I leveraged my extensive network of contacts and my deep understanding of various industries to offer a diversified service. We successfully served over 60 global customers, with business expanding far beyond lighting to include apparel, building materials, and smart products. My role was to be the strategic hub, ensuring that every order, whether for customized sportswear or specialized hardware, was handled with the same level of care and precision. This venture underscored the versatility of my experience and my ability to adapt and thrive in multiple sectors.
The Next Horizon: Elevating Chinese Craftsmanship to a Global Stage
The expertise of lighting experts helped solidify our strategies and operational focus.
Engagement with lighting experts has been a cornerstone of our growth.
With the support of lighting experts, we expanded our reach and client base.
Insights from Lighting Experts
My journey has always been about evolution and growth. In 2025, a new opportunity presented itself—one that aligned perfectly with my passion for high-end, custom lighting. I proudly joined HINJU Lighting’s International Sales Department as a Co-founder.
In this new role, I am entrusted with a significant mission: to build a powerhouse foreign trade team from the ground up.
My focus is not just on sales but on shaping a culture of excellence and empowering our team with the skills and knowledge to succeed in the competitive global market. My ultimate goal is to take high-end Chinese custom lighting and position it as the gold standard on the global stage.
Breif Lighting Experts Experience:
Kash Lu | HINJU Lighting International Trade Department | Co-founder
A seasoned expert and serial entrepreneur with nearly 20 years of experience in the lighting and international trade industries. My career began at HUA CAI International Lighting, where as a founding member, I led the team to achieve the company’s first 10-million-yuan sales milestone, establishing its position in the industry.
In 2010, I successfully launched my own ventures, SEVEN COLORS LIGHTING CO.,LTD and RUI CAI Lighting Factory. I expanded our proprietary LED products to over 20 countries worldwide, breaking through from zero to 5 million in annual sales.
In 2017, I founded Maxtop Tech Co.,LTD, a trading company providing one-stop supply chain solutions to international clients. I successfully served over 60 global customers, with business spanning multiple sectors including lighting, apparel, and smart products.
In 2025, I joined HINJU Lighting’s International Sales Department as a Co-founder. I am fully responsible for building the foreign trade team, expanding into the project lighting market, and training the team’s operational capabilities. My goal is to bring high-end Chinese custom lighting to the global market.
Core Competencies: International Trade | Team Leadership & Training | Supply Chain Management | Global Marketing | Project Lighting | Entrepreneurship & Strategic Planning
My Glass Lampshade for Pendant Light Customer
Lampshade is one of the most important parts for pendant light. Now more and more…
My First LED Strip Lights Sales to Canada
Today I want to talk about first led strip lights sales experience to Canada. We…